Case 04 · Marketing · Our own lead engine

Lead scoring and email, run by a system.

This is our own operation. We built it for ourselves before we offered it to anyone else.

Situation

Enquiries arriving with no consistent follow up. Every lead judged by feel, replied to when somebody had time, and forgotten when the week got busy.

What we built

A system that reads every enquiry as it arrives, scores it, and composes the reply. A guardrail checks the draft. Strong answers go out on their own. Anything uncertain waits for a person. Every lead gets a response and nothing slips.

Result

Every enquiry scored and answered without a person touching the routine ones. We run this on our own business every day.

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